A sitemap (WordPress Sitemap) is an important tool for SEO and website indexing, although it is not a direct ranking factor. Its key function is to make it easier for search engines to crawl and index content by helping them efficiently discover new pages and promptly respond to site updates.
The main value of a sitemap for SEO lies in improving indexing. It provides search engine bots with a complete and up-to-date list of all pages, including text pages, images, videos and news. This is particularly important for large and complex sites where bots find it difficult to cover all content through normal crawling. A sitemap is also extremely useful for new projects that lack external links for natural discovery of all pages, as well as for sites with deep hierarchy and isolated pages that have no internal links pointing to them.
In addition, a sitemap for WordPress significantly speeds up the indexing process. For news resources, blogs and other websites with frequently updated content, an XML sitemap allows search engines to learn about new publications quickly and include them in their index faster. For multilingual sites, having a sitemap with properly configured hreflang attributes ensures correct indexing and display of pages in different languages in the corresponding regional search results. The sitemap.xml file helps search engines better index multimedia content, such as images and videos, increasing the likelihood of them appearing in specialized search results.
It is important to remember that the presence of an XML sitemap alone does not guarantee high rankings or mandatory indexing of every page. Search engines consider many factors, including the quality and uniqueness of the content. A website sitemap is merely an auxiliary tool that facilitates the work of search bots and indirectly influences SEO. It should not be seen as a replacement for proper internal linking and quality content.
In addition to standard sitemap.xml files intended for bots, there are also HTML sitemaps created specifically for users to help them navigate and find the necessary content on the site.
You can create a WordPress sitemap in several ways, the simplest of which is using the platform's built-in feature. Starting from version 5.5, WordPress automatically generates a basic XML sitemap available at /wp-sitemap.xml or /sitemap.xml. This sitemap is automatically updated when content is added or edited, making it suitable for most new projects or small websites. However, the built-in tool has limited capabilities: for example, it does not allow flexible exclusion or customization of individual content types.
If you need advanced features and control over sitemap generation, it is recommended to use specialized plugins such as Yoast SEO, Rank Math, Google XML Sitemaps or All in One SEO Pack. These solutions allow you to configure update frequency, page priority, exclude certain sections and content. There is also an option to manually create and upload an XML sitemap file to the server without using plugins.
Creating a sitemap using WordPress plugins significantly expands sitemap management capabilities. Let’s look at the most popular solutions.
This is one of the most popular and comprehensive SEO plugins, offering a wide range of features for content optimization and technical SEO, including XML sitemap generation.
This is a specialized and very simple plugin that focuses exclusively on creating XML sitemaps.
Like Yoast SEO, this is a full-featured SEO plugin that provides extensive website optimization capabilities, including sitemap generation, meta tag management, Schema Markup integration and more.
A relatively new but rapidly growing SEO plugin that positions itself as a more powerful and multifunctional alternative to Yoast SEO.
After configuring the plugin, the XML sitemap is usually available in the root domain at an address like: https://example.com/sitemap\_index.xml (where example.com is your actual domain).
To check if the plugin is correctly configured, simply enter this URL in the browser's address bar. Note that different plugins may use different names and structures for the sitemap. For example, the Yoast SEO and Rank Math SEO plugins create a file named sitemap_index.xml, while Google XML Sitemaps and All in One SEO Pack more often use the name sitemap.xml.
If the sitemap is created manually, it is important to remember that you will need to manually or automatically update this file every time you make changes to your site (add or delete pages).
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An XML sitemap is an important tool for improving the indexing and SEO optimization of your website. Be sure to add it to Google Search Console. To do this, go to the Sitemaps section, paste the URL of your sitemap and submit it for verification. This will ensure the timely discovery and indexing of new or updated pages of your website in Google's search results.
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The presence of an XML Sitemap file helps search engines find and index new pages on your website more quickly because it provides a structured list of all available pages. This speeds up the discovery of content and its inclusion in search results.
Plugins for creating XML Sitemaps, such as Yoast SEO or Rank Math, offer significantly more settings and control over the sitemap content than the built-in WordPress feature. They allow you to exclude certain content types, set priorities and update frequencies, and automatically notify search engines about changes.
When using Yoast SEO, make sure the XML sitemap feature is enabled and check the «Post Types» and «Archives» sections in the sitemap settings. Here you can choose which content types (posts, pages, categories, tags) should be included or excluded from your sitemap.
Manually creating a sitemap may be preferable for very small websites with simple static content that rarely changes.
Besides Google Search Console, you can specify the location of the XML Sitemap file by adding the line Sitemap: https://example.com/sitemap.xml at the end of your website’s robots.txt file.